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Types of Marketing Collateral Materials that Businesses Should Use

Case study -Ketaki

In our day-to-day lives, we see many digital and physical products, but have you ever thought of why we remember only a few brands?

Ans. branded marketing materials

Brands with popular branding and marketing are most of the ones we can remember because these brands have their unique brand identity and branded marketing materials. Effective branding helps to communicate the brand value and builds trust and legibility. On the other hand, marketing collateral materials are one of the most popular assets that help your product/brand or services to reach your goal.

Before diving into the world of marketing collateral materials it is important to understand what is branding

What is branding?

Creating an Identity for your company is known as branding, with the help of branding your business is differentiated from similar products or services. To differentiate your brand there are supporting materials like a Logo, Visual design, Tagline, Tone of voice etc.

By just having a logo can you create a branding for your business?

A logo can be a crucial part of your brand which gives a visual representation of the brand but a Logo alone cannot create branding for your business.

For example here are two images of mobile phones with their respective brand logos covered, on the left side image is difficult to identify the phone with the brand logo covered, whereas on the right side of the image you can identify the phone even when the brand logo is covered. This is because of the visual design of the brand which makes it unique from other brands of similar products.

Now that we have understood what branding is, let's dive into marketing Collateral Materials and what are sales collateral best practices

Marketing Collateral material is a type of asset like media, advertisement, and content that are used to support product sales, they are mainly used to promote a product or service.

Marketing collateral material may vary according to business and target audience. for example, if you own a protein powder brand your target audience will be athletes, fitness enthusiasts, gym goers etc. hence types of marketing collateral can be protein powder packaging boxes, protein shakers, and merchandise like t-shirts, caps and wrist bands.

For a better understanding here are a few marketing collateral examples

Brouchers
Landing pages
Explainer Video
Testimonials
Merchandise

Brouchers

A brochure is the first thing that comes to mind when you think of collaterals or sales, brochures help to create powerful content and great infographics which can improve the sales of the product.

Landing Pages

One of the most important features of the landing page is to provide quick information about the product easily and make sure the users get the proper information about the product or the service on the landing page.

Explainer video

The explainer video has become one of the most popular assets of the marketing collateral material library, it helps the users understand and provide clear information about the business or product or services, nowadays people depend on more explainer videos as it clearly explains what exactly they want and is easy to understand.

Testimonials

Testimonials from your customers about your products or services provide is another good marketing collateral example, it gives a positive response and encourage others to try out your product which can create a huge impact on your product or service.

Different merchandise types of marketing collateral

Merchandise is a strategic way to promote your product or business, it is a promotional asset which has the name and logo of your company on it that helps in advertising your product. Merchandise varies as per your product or business and this can act as great business marketing materials

Importance of marketing collaterals

Nowadays creating an online presence like a website and social media pages is one of the most important tast for a business to grow, however, they are not the only things that you should be concentrating on.

Following the sales collateral best practices and creating a variety of marketing collateral material is one of the most effective ways in which your business can have effective growth. There is a pre conceived notion that some business marketing materials are expensive and outdated which is necessarily not true.

Marketing collaterals can be one of the great forms of storytelling which can enhance your business and provide the users with a clear understanding of the product and services

How Marketing collaterals helps your business to Grow

Represents and Communicates your brand values

The Important factor that differentiates your business from your competitors is your brand identity which helps to communicate who you are, and what value your business provides. How is your business unique from others?

Lead generation

If you’re interested in educating your users, creating marketing collaterals like E-books, Blogs, and Newsletters can help you. It shows your expertise in your industry and the exchange of free value provided by you, in which you are getting leads by collecting your customer’s email which can help to send marketing messages directly to your users.

Brand recall value

Most users prefer to buy products or services from the brand that they have mostly recalled in their minds so creating marketing collaterals that helps users to recall your brand which increases brand value and identity that will help your business to grow.

Conclusion

From this blog now you have a clear understanding of what are marketing collateral examples and their importance and how useful it is for your business.

A quick tip before creating your marketing collateral: understanding your customers is possibly the easiest way to create marketing collaterals as marketing collaterals vary as per the product or business.

If you want marketing collaterals reach out to a design agency that provides marketing collateral services where you can get suitable marketing collaterals from experienced designers that suit your product or business.