Clear

CLIENT TYPE OF WORK INDUSTRY
Clear Branding Fintech

Project Brief: Clear is an app that helps user to manage their montly finances. Brand wanted to come up with an Identity that appeals to their traget and makes them feel safe about uploading their montly budgets and finance information online.

Our Approach: The design approach was to work around an idetity that looks protective, clutter free and confident. The 3 squares represent the close boundries defining safety. Square is the most stable shape thus shows stability and confidence. The colors used are modern, bold and confident defining the feel of the brand.